This revolutionary timepiece combines Luminox’s precision watchmaking with Bear Grylls' adventurous spirit and the innovation of #tide ocean material, while simultaneously championing environmental conservation. The 42mm case and the strap are made from 100% ocean plastic collected in partnership with #tide. The black strap has the message – “I USED TO BE A BOTTLE” printed on the inside of the strap, reminding the wearer of its origin. The watch features a Swiss Quartz movement, 200m water resistance and the Luminox Light Technology. The case back has a unique ocean design with the mantras ‘EVERY SECOND COUNTS’ and ‘NEVER GIVE UP’ engraved alongside the Luminox, Bear Grylls and #tide logos. The strong and emotional phrase ‘NO PLANET B’ is visible on the dial and serves as a stark reminder of the seriousness of our environmental crisis and the need to make drastic changes now.