“Never Give Up” is a vital attitude for survival in any conditions. According to Bear Grylls, whether you make it out alive will largely come down to you – your attitude and your actions. Each watch is stamped with Bear Grylls's favourite mantra - to remind you that, if it's a goal worth achieving, hang on in there and NEVER GIVE UP! All the Bear Grylls Survival Collection watches feature Bear Grylls’ logo and motto, “Never Give Up,” on the dial, as well as a special two-tone case back adorned with Grylls’ signature and “Never Give Up” in bright orange.

Each Bear Grylls watch comes standard with Luminox Light Technology (LLT), which ensures at-a-glance visibility.