The Pacific Coast. Where sport diving really took off. And where Luminox was founded in the small town of San Rafael, CA. Luminox and the Pacific are inexorably linked. When Luminox was founded in 1989, it was with the specific aim to design, engineer and manufacture the toughest watches on the planet for the toughest people on the planet – Navy SEALs (whose training base is on the Pacific Coast, in Coronado, across from San Diego), military, law enforcement, first responders, adventurers, and people who love the outdoors.