Luminox x Bear Grylls

"Life isn't about how high you can climb but is about how many times you can fall down but get back up and keep moving onwards and upwards. And in those critical moments this watch has proved such a reliable friend to have by my side." - Bear Grylls


Luminox X Bear Grylls






Never Give Up


All the Bear Grylls Survival Collection watches feature Bear Grylls’ logo and motto, “Never Give Up,” on the dial, as well as a special two-tone caseback adorned with Grylls’ signature and “Never Give Up” in bright orange.

“Never Give Up” is a vital attitude for survival in any conditions. According to Bear Grylls, whether you make it out alive will largely come down to you – your attitude and your actions.



Sea Master Land Series

Bear Grylls Survival Series

Your Bear Grylls Survival Collection timepiece is designed to help you survive.

Whether it’s the countdown dive zone on the Sea watch, the walking speed scale or paracord strap on the Land, or SOS in Morse code on the 300-meter water resistant Master series, these timepieces will be your trusty companions and help you conquer any conditions.

These special details combine with the legendary ability of Luminox watches to perform in extreme situations, making the partnership with Bear Grylls perfect in every way.

Even Luminox’s motto, Every Second Counts, dovetails flawlessly with Grylls’ Never Give Up.



Always Visible

Always Visible

Of course, all the Bear Grylls Survival models feature Luminox Light Technology (LLT) so that the watch is visible in any lighting conditions and will remain visible for up to 25 years.