Luminox, is thrilled to announce the launch of the new Atacama Field 1960 Series of timepieces. Drawing inspiration from the Atacama Desert, this series of Field watches boasts textured finish dials that artfully evoke the rugged terrain and distinctive landscape of the desert. Purposefully designed for exploration in the most challenging environments, these high-performing, exceptionally readable, and durable watches exemplify Luminox's unwavering commitment to exploration and their enduring spirit of adventure.
The Atacama Field 1960 Series stands as the quintessential field watch, featuring a clean and functional design. The large dial prominently displays both the 12- and 24-hour clock, complemented by a red-tipped second hand and a red arrow adjacent to the date at 3 o'clock, ensuring instant readability. As a testament to Luminox's commitment to visibility, these watches, like all Luminox timepieces, incorporate the brand's signature Luminox Light Technology. This technology guarantees unparalleled visibility in any lighting condition for an impressive twenty-five years.
The historical significance of the field watch traces back to the First World War when soldiers demanded reliable and portable timepieces for trench fighting. The exigencies of the battlefield necessitated watches that were compact enough to be worn on the wrist, with the added requirements of water and shock resistance. This demand shaped the distinctive style of the Field watch - rugged, practical, and devoid of unnecessary embellishments. Today, the Field watch retains its utilitarian and high-performance design ethos, making the Luminox Atacama the ideal companion for professional explorers and adventurers.
Embodying classic style for nearly a century, the Field watch's popularity continues to soar. The new Atacama Field 1960 series seamlessly blends aesthetic codes with rugged reliability in a modern iteration crafted for the toughest conditions. Available in three captivating colourways - full blackout, dark green dial with sand hour numbers, and black dial with sand hour numbers - these watches are adorned with a black rubber strap featuring black textile on top with tone-in-tone stitching, coupled with a signature CARBONOX™ buckle.
Engineered with Luminox's proprietary 43mm CARBONOX™ case, these lightweight field watches manage to strike the perfect balance between affordability, quality, and durability, catering to seasoned explorers and eager adventurers alike. The simplicity of design in this series makes it an ideal choice for those bold and brave souls exploring the harshest corners of the globe, as well as individuals navigating everyday adventures, whether big or small.
Luminox's Atacama Field 1960 Series represents not just a collection of timepieces but a fusion of history, innovation, and purpose. As a symbol of enduring style and performance, these watches capture the essence of exploration and adventure while maintaining the utilitarian ethos of the classic Field watch. Luminox continues to be a trailblazer in crafting watches that not only stand the test of time but also inspire individuals to embark on their own extraordinary journeys, equipped with a timepiece that mirrors their resilience and spirit.
Check out the new Atacama Field 1960 Series here.